Last week was my birthday. It reminded me of when I first started helping businesses with their advertising. The truth is, some technology may have changed, but the basic process is still the same. Step one is find that thing that sets your business apart. That thing that no one has but you. That one thing that can make a difference in the mind of the consumer. Step two is to create a message, no matter how you want to deliver it, create a message that will resonate in the mind of the consumer. And the last step is to deliver that message with frequency to the most likely buyer of your goods or services.
“OK, that is all well and good,” you say. But everyone claims to be the “best fit for my business.” Give it the litmus test. Is this what my most likely buyer would, watch, read, listen to, interact with, respond to in a positive light? Take yourself out of the equation. Over the course of many years I have noticed that many advertising decisions are based on what we like and not what is best for us? Remove yourself from the equation. Look at it from a strictly business stand point. What is best for my business?
But how much should I spend? Another question that has been around since the caveman invented the wheel. While there is no magic answer, my suggestion is spend enough to be important on whatever you are buying. Spend enough to be seen or be heard, with frequency. Only then will be it be effective.
Not sure how to do this? Call us, we can help. Call Connie Hayes at 806-748-2404 or call me directly at 806-748-2405. We will be happy to sit down with and discuss the best course of action. There is a way to be successful in advertising. Make sure you have all the right elements in place.
Best of Business.
Christopher E. Fleming
Chief Revenue Officer