For those of you who know me, you know I have a degree in History. The greatest thing about studying history, is you only have to learn it one time. It is really great if you are inherently a lazy student. Learn it once and it never changes. You have probably also heard the phrase of “those who don’t study history are doomed to repeat it.” And of course my favorite, “history is written by the winners.”
All those things may be true, but I have always subscribed to the theory that states “the future history has yet to be written.” Meaning that we are not destined to repeat the past as long as we are living in the present and working toward the future. However, that theory is opposite of the basics of human nature. As humans, we don’t like to do things that are trailblazing or ground breaking. We like a certain degree of comfort and predictability.
Being pro-active and forward-thinking means stepping out into foreign and uncharted territory. Being a business pioneer means taking some degree of risk. The question becomes how much risk are you comfortable with and how much are you willing to assume? For most people, this is minimal. Slow and safe is better than risky and unknown.
Perhaps this is the reason many businesses don’t advertise to the degree they should. They take 1/10 of the risk they should and commit that to their external marketing. In essence, they do commit what they should to the success of their business. Consider taking what you are currently inventing monthly in your marketing and commit to that every week. How will that change the present and future of your business?
That is real risk, but it offers real reward, if done correctly. Not sure how to do this? Call Connie Hayes at 806-748-2404 or call me directly at 806-748-2405. We will be happy to discuss with you a plan of action that actually reduces your risk and insulates you from repeating the past, if executed correctly.