We have reached the end of another year. It was certainly event filled. At Ramar Communications, we decided it wasn’t exciting enough, so we planned to move some of our radio stations around. We believe these moves are good for our audiences which makes them good for our advertisers.
On December 18th, we acquired the frequency at 106.5 and traded off our frequency at 104.3. In turn we moved Double T 104.3 to Double T 97.3, which is Lubbock’s Sports Station. Which led to moving 97.3 Yes!FM to 107.7 YES!FM, 80’s, 90’s Now. 107.7 The Eagle then moved down the dial to 93.7 and became 93.7 The Eagle, Lubbock’s Classic Hits and finally our most iconic brand, Magic 93.7 occupies our new frequency at 106.5 and is now Magic 106.5, the Numero Uno Tejano Hits Station. All of our brads remain the same they just have new frequencies.
It was certainly a large undertaking, but in the end we believe this gives all of our customers (audience and advertisers) a better position with our radio stations. Radio is a great medium to talk directly to your customers and potential customers. Not using radio to market your business? We can help. Call Connie Hayes at 806-748-2404 or call me directly at 806-748-2405. We can walk you through how these improvements can help you increase your awareness with your potential customers and directly impact your bottom line in 2016.