One of the hardest things to do is change. Change what we always done in order to better our business. When the status quo has always been good enough, there is no incentive to do anything different. And the fear of the unknown is paralyzing. So best to do nothing, lest I make a mistake and it costs me dearly.
Maybe that scenario is familiar to you. We hear it all the time. The business professional who knows he/she needs more customers, but there are so many choices that in order to do it right it is going to cost me an arm and a leg. So rather than make a costly mistake, we will stand pat and not make any waves.
Unfortunately, this is the highway to obscurity. Business, especially new business, will only go where it is invited. Telling no one helps you no way and no how. Advertising is a must for business growth. Not advertising is a red carpet invitation for your competitor to take all of your business. And you will make it easy for them.
Not sure what to do? We can help. Call Connie Hayes at 806-748-2404 or call me directly 806-748-2405. We will be happy to meet with you, talk about the choices your have, your competitive landscape and craft a strategy for your future growth. Advertising is necessary, make sure you are doing it right.
Best of Business.
Christopher E. Fleming
Chief Revenue Officer