In a recent survey about people who listen to Sports on Radio the data reveals that sports radio simply works, and works hard for those who are passionate about sports. It’s not just the “big” games, it’s every game. And the game is just one piece of it. With football the game is one time per week. But the rest of the week its conversation about the game; it’s the debate over who is going to win and why – it’s the opinions we love to agree with and disagree with – is raw emotion and passion that fuels engagement.
Sports is the ultimate in escapism. If the news of the day is bleak and all you have heard about all day is the latest Trump Tweet, Sports affords you the escape. It is the hot tub time machine that whisks away from all the negative in the universe. Sports connects you with your tribe and together you have the energy to rule your universe. Bad day – escape to your team for several hours – your team loses – doesn’t matter there are thousands of other people like you that you can bond with and escape further.
Here is the best part. When you insert your advertising message into the conversation with the sports audience, you become part of the conversation. You are a member of the tribe, you are part of that universe. There is a transfer of equity from the team to the radio station to your business that is felt by the audience. Sports audiences are loyal to the brands that are loyal to them. Radio is the most efficient way to borrow on a team’s brand equity, with the largest possible reach. There are amazingly creative ways for your brand to be part of that conversation and become an member of the tribe. It is truly a no brainer.
Not sure how to get started – call Connie Hayes at 806-748-2404 or call me directly at 806-748-2405 and let us work together to find a way for your brand to impact the sports audience, now and in the future.
Christopher E. Fleming
Chief Revenue Officer & General Manager
Ramar Communications, Inc.