I spent some time going over a few notes, recently. I came across the survey results from 1200 consumers regarding what they want from the companies they decide to use as business partners. More than 62% of the respondents were female and average age was approximately 42. That pretty much describes the most powerful and active consumer list, so it may be worth your time to hear what said they wanted from their business partners.
These are the top 8 responses: 8. Improved Parking, 7. Physical Improvements, 6. Competitive Pricing, 5. Be part of local/community events, 4. Have selection and variety/assortment, 3. Advertising that speaks to them, 2. Hours of operation convenient for customers, and lastly 1. Good customer service.
Probably no surprise that these were the top responses. The better question is then what can you do with this information to differentiate yourself. If you have a parking problem, look for ways to alleviate this concern for your customers. This how curb side service came to fruition, as well as valet parking. If your hours are too restrictive, consider picking one night a week to be open late. If your place of business looks old and/or stagnant consider giving it a little facelift.
Your customers have expectations, and given our competitive environment, if you fail to meet those expectations, you will lose your customer base. They will not, however, announce they are leaving, they will just leave. So, being thinking about how you can take advantage of this information and stay on your customer’s good side. Not sure how to do this, we can help. Call Connie Hayes at 806-748-2404 or call me directly at 806-748-2405 and we can schedule a time to discuss your consumer strategy and turn it into actionable tasks for your business.
Christopher E. Fleming
Chief Revenue Officer & General Manager
Ramar Communications, Inc.