Years ago, I sat through a business seminar entitles change is constant, embrace it or perish. And while it was the usual overpaid suit from out of town, some of what was mentioned there, was pointed. Pointed in the direction of being prepared for the constant state of change that all businesses sit. I know it happens to us and I am sure it happened to you as well.
But one of the key takeaways from that discussion was not how can we prevent change or how can we lead change, but how can we prepare ourselves for it and take advantage of it when it comes. Change is coming, this is a fact. But when it happens do we have our plans in motion or at the ready to harness it to our benefit.
These are high level, philosophical questions, some of which are things that make us very uncomfortable. It is uncomfortable, because it is unknown. And I it unknown because we have not stopped long enough to think and plan for its inevitability. The speaker suggested that we should always be planning for change, internal and external. And when it comes, whether we create it or the marketplace creates it, we do not stand flat in our shoes but are prepared to move in a fluid, forward direction, because we can a plan we can execute,
I suggest look around in your market sector, look at your competitor and then look internally at your business. What are the things that could or will change in the next 365 days. Then start to formulate your plan to be at the forefront of those changes so you can appear as the leader, the cool, calm, collected leader of the changes that will impact your business. Take that one step further by developing a communication plan the put your business squarely in the forefront and positions you as the market leader.
Not sure how to do this, call Connie Hayes at 806-748-2404 or call me directly at 806-748-2405. We will be happy to sit down with and talk about this change and then crafting a communication strategy that will put you at the lead point in our marketplace to capitalize on what is coming anyway.