Playing to win the game. For those of you who know me, you know I watch a lot of baseball, whether it be in person or on-line or TV. I consume a lot of sports in general. Having grown up that way and always being involved with it – athletics can provide a solid background and game plan for most of our businesses.
This past week, I saw a variety of ways to win and lose baseball games, basketball games, and soccer matches. Most of it stemmed from having failed strategy entering the game. And what I observed were coaches putting players in positions they had never been in before and expecting them to know what to do and how to do it.
Yet, sometimes as business people we do that also. We put people in positions to expect them to work miracles without giving them a previous instruction or practice on how to work and how to act in these situations. As leaders, it is our job to create a great game plan, sell the vision of this game plane and then teach our people how to respond. To do anything else is a recipe for loss, much like all those games I watched last week.
How do advertising impact this? It is part of the overall game plan. How do attract more people to our business? How to keep the customers we have? How do we convert new one’s? All this is a part of the general overall game plan. If you don’t have one you could be putting your company on the court without the means to win the game. Not sure what to do or how to do it? We can help. Reach out to our Sales Manager – Connie Hayes at 806-748-2404 or call me directly at 806-748-2405. We can sit down with you and talk about how to have a solid plan and design ways for you to better equip your team for success.
Christopher E. Fleming
Ramar Communications, Inc.