What is your point of entry? Think about the last 100 customers that have come to do business with you. Why did they show up, call you or visit your web site? There is probably a common theme? If 70-80% of the people who come to you for the first time are coming for the same reason, then this is your common point of entry. I will suggest to you focusing your advertising around this theme will make your advertising more effective, long-term.
There are thousands of commercials every day, and many of them are terrible because they do not relate to the audience and do not resonate with the consumer. Most of these advertisements I speak of are focused on your business on and not what your business does for people. Focus instead on the results of doing business with you and again your advertising will be more effective, long-term.
Think about it this way: if you were to go to a hardware store for a 1 inch drill bit, are you really in need of the drill bit or are in need the one inch hole it is going to help you make? If the answer is the one inch hole it is going to help you make, which is should be, why then would you advertise the drill bit and not the hole?
Not sure how to do this for your business? We can help. Call Connie Hayes at 806-748-2404 or call me directly at 806-748-2405. We can sit down with you to find that common point of entry, determine the results of the products or services you provide – we can create a commercial that will be more effective, long-term.
Christopher E. Fleming
Chief Revenue Officer & General Manager
Ramar Communications, Inc.