If 80% of people in the market for goods and services will make that purchase from a business that they know and trust, then why don’t more people know your business? Many business people assume that “everybody knows me” and therefore rely on that sphere of influence to drive business traffic. However, statistics show most business owners know less than 50 people. Advertising is the only known way for more people to know you before they need you.
Another big obstacle in the fight to be known and trusted before a need arises is where to advertise and how to do it effectively. Advertising, when executed effectively, is a long term proposition. It is a strategy of long term messaging that combines the elements of effective communication and a delivery system. The delivery system is most often some form of mass media, whether it be sandwich boards on the side walk or something more effective and efficient, like radio advertising.
Radio advertising has interesting and unique properties. It can reach a communal, mass audience – one that shares a common theme. It can create lasting impressions in the mind of the consumer. It is the one mass media approach that gets to make the last compelling argument to the consumer before the point of purchase. This concept has been tagged as Recency.
Not sure how to do this or how to make it effective? We can help. Call Connie Hayes at 806-748-2404 or call me, directly, at 806-747-2405. We will be happy to demonstrate the effectiveness of radio advertising and how to put these points and concepts to work for your business so more people can know you and what you stand for before they need your goods or services.
Best of Business.
Christopher E. Fleming
Chief Revenue Officer