I happened to be watching a sporting event on TV a few nights ago. I saw a commercial in the game for a business that is not in the state of Texas. It left me scratching my head. Who was the person who allowed that to happen? Who advised that person that it was a good thing for the business and can I go take that person out back and give them a piece of my mind? It gives us all a bad name.
Most people agree that advertising is good for business. Tell more people about who you are, where you are and what you do. But mismatching the commercial delivery can be a huge disconnect. Which is why we are people tell us, “I tried it and it didn’t work.” There are a couple of reasons that may have led to this strategy. (1) The person who sold it to you was only interested in making the sale and not the long term health of your business. (2) You decided that you would rather spread your message around than concentrate the message and dominate one or two outlets. Or (3), you have limited funds available so you just buy whichever is the cheapest one and call it advertising.
All three are terrible options. If it was number one, the person who sold it should be questioned by authorities for marketing malpractice. If it was number two, you are better off targeting your message in one or two areas, rather than “splashing” the market with limited frequency. If number three, you may want to re-think that strategy. Not all media is the same and not all media outlets are the same. Don’t just “go cheap” because the price is attractive. You will do more damage to your business brand name in the long run.
Match your products and services to the places that contain your best potential customers. Don’t just “buy cheap,” don’t do what “the salesperson talks you into,” and don’t buy it because that is “what you like.” Talk to us. We are like Progressive Insurance – we want you to do the right thing for your business. Call Connie Hayes at 806-748-2404 and schedule a consultative appointment. One of our representatives will speak to you about how do what is the best thing for your business and how to take the next steps. We would like that to be us, but sometimes it may not be. If you like you can call me directly, 806-748-2405. Ask for Flo; The advice is free.