For those that know me, I am a big baseball fan. I enjoy it in person, on TV or on radio. I especially enjoy it on radio but one might expect that from someone in my line of work. Part of what makes the game great is that in every situation there is always a winner and loser. (Except that one year the all-star game ended in a tie – thanks Bud Selig).
If there is a runner on 3rd and less than two outs, the hitter can deliver that run in multiple ways. However the odds diminish with two outs. But in each at bat, either the pitcher or the hitter is going to win. More times than not, the pitcher wins. How do I know that? Because no one has ever hit .750, for a season.
In our businesses, many times we fail to account for what the other guy is doing when we put our advertising strategy in place. We believe it is home run derby and we should swing for the fences, believing the 86 express is going to groove one we can park. But not everything needs to be hit out of the park. Sometimes, 4 singles can score just as well as the long ball.
Consider what your situation is and what your opposing pitcher (competitor) is doing? When they get aggressive in their advertising approach, you should match the intensity to prevent a momentum swing. When they are dormant, it is time to take market share away. Look at it like baseball. What is the situation? What can you do to own a position? How can you make sure you stay on offense and don’t have to switch to a defensive position?
Not sure what to do? We can help – call Connie Hayes at 806-748-2404 or call me directly at 806-748-2405 and we will schedule some time to evaluate your position, check your average and develop a winning strategy to move you to the top of the standings.
Best of Business.
Christopher E. Fleming
Chief Revenue Officer